I’ve been reading Seth’s excellent new(ish) ebook and trying to relate it to the Irish experience. Obviously markets here are much, much smaller, and to a very large extent I think the way of doing business here is a helluva lot different from northern California in particular and the US in general.
I’m thinking about trying to persuade some contacts of mine here in the property business to do a podcast on their website. I know that this will be a bit of a departure for them, and might be difficult to get them to splash out the inital outlay for the requisite studio time. Probably even more of a battle will be to get their IT dept to stick it onto their website. IT departments can be very precious here, as I’ve discovered.
My biggest problem will be to convince them (and I haven’t quite figured this out for myself) why they should bother doing a podcast, as opposed to spending large amounts of money in more traditional media, namely print and TV. I guess I need to persuade them to do all three, and then atke a view further down the road.
The demographic that I would like to target is first time buyers. These are typically in their late 20s or early 30s and are mostly employed (I guess). So, is there an advantage getting them to download a podcast instead of opening a newspaper on a Wednesday or Thursday?