As Adriana Cronin-Lucas points out, marketers have really invented a new language to peddle their wares and justify their existences. From an article she quoted in sexy cocktail dresses MediaPost by Jason Heller (wonder if he’s related to Joseph?)
Some marketers understand that groups of consumers have been moving towards time-shifted, on-demand media, printed lanyards thereby chipping away at the relevance of programmed content in consumers’ lives. We are embracing the change and seeking viable new ways to reach and influence these consumers.…
I’d like to offer a translation into plain English:
OK so technology has out-manoeuvred us again and we don’t have any control over it. Let’s try to figure out a way to peddle our wares in an insidious fashion and try to screw a buck out of consumers again.