Seth Godin, the ur-blogger had a piece in the Guardian on 6/1/07 on how to be remarkable. While I have a lot of respect for his musings in general, I think that in this instance he seems to have turned into Eddy from Ab Fab.
2. Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers.
Pass me a Bolli Stoli quick!