nep-o-tune

Nep-o-tune

Shona has been on at me about doing something with this shot of one of our kids – Ben – emerging from the waves in Wexford during what we call summer. It’s a rework of a previous offering with a bit of adjustment done in curves. I’m beginning to like the colour.

The title is a bad pun on Neptune and Nepotism. Oh well…

podcasts: marketer-speak

the Big Blog Company | Podcasting bandwagon or funny words

As Adriana Cronin-Lucas points out, marketers have really invented a new language to peddle their wares and justify their existences. From an article she quoted in sexy cocktail dresses MediaPost by Jason Heller (wonder if he’s related to Joseph?)

Some marketers understand that groups of consumers have been moving towards time-shifted, on-demand media, printed lanyards thereby chipping away at the relevance of programmed content in consumers’ lives. We are embracing the change and seeking viable new ways to reach and influence these consumers.…

I’d like to offer a translation into plain English:

OK so technology has out-manoeuvred us again and we don’t have any control over it. Let’s try to figure out a way to peddle our wares in an insidious fashion and try to screw a buck out of consumers again.

sausage: thyme and berbere

Ingredients:

300g pork steak diced (loin of pork / whatever)
half a medium onion
2 cloves garlic
hefty pinch of salt
half tsp berbere powder
half tsp cumin seed
quarter tsp caraway seed
tbsp of fresh thyme

Put everything into blender. Blend until meat and onions are no longer lumpy. Form into sausages. Grill on the non-ridged side of a hot skillet, making sure they don’t stick, basting with olive oil or whatever is handy.

These would probably benefit from sausage skins, but since it’s Sunday brunchtime, I don’t have any handy & tried without.

Feeds two.

pairof_bangers.jpg

Possibly the most unattractive looking pair of turds ever to (dis)grace a plate.

THE VERDICT

The flavour was good despite the appearance, and accompanied savoury scrambled eggs nicely but the texture was a bit too dry. I might try adding some sautéed leeks to lend a bit of moisture to the mixture, but I don’t know how they’d respond to cooking without casings if made this way. I might try a bit of ground white pepper too, maybe some rubbed sage. I can’t say I was aware of the caraway seed but the cumin seed was detectable and a good thing.

Overall: not bad.

podcasts: who listens?

Techdirt:Ok, Forget It. No One Has The Slightest Clue Who Listens To Podcasts

A little side project of mine which I’ve been wittering on about lately is about using podcasts in the Irish market and whether or not anybody, and I mean anybody at all would listen to them. The link above seems to point in two completely different directions for data gathered in the States.

One survey would suggest that it’s the 45+ group who are listening in (people who actually listened to spoken content in the past on the radio), but I’m not convinced that 54-year-old Uncle Diarmuid from Boyle, Co. Roscommon would be too inclined to strap on his iRiver and listen to the latest, cutting edge content about peanut crops from Agnews Weekly. I may be wrong, perhaps he does.

Another survey suggests that it’s the 18-34s who are inveterate Podcast listeners. This result makes sense to me even though I’m outside this range myself, but there again I’ve been involved in geekery for most of my adult life in some form or another. This is the market I’m interested in, although there is no publically available data relevant to Ireland.

shark awards: we have winners!

I’ve just returned from the Shark Awards Festival in Ennis, where the RTE News Promo, directed by John Butler and post-produced at The Farm won a BRONZE in the newly created category of TV PROMOS | Best News / Current Affairs / Factual Promo. Well done us!

We also had a medal winner in the TV PROMOS | Best Film Promo for RTE: movies to engage your mind, directed by Jim Booth and designed and exectued by Laura Brooks, Niall O hOisin, Brian O’Durnin and me.

seth godin: who’s there?

Seth’s Blog: Who’s There? the new ebook (free for now)

I’ve been reading Seth’s excellent new(ish) ebook and trying to relate it to the Irish experience. Obviously markets here are much, much smaller, and to a very large extent I think the way of doing business here is a helluva lot different from northern California in particular and the US in general.

I’m thinking about trying to persuade some contacts of mine here in the property business to do a podcast on their website. I know that this will be a bit of a departure for them, and might be difficult to get them to splash out the inital outlay for the requisite studio time. Probably even more of a battle will be to get their IT dept to stick it onto their website. IT departments can be very precious here, as I’ve discovered.

My biggest problem will be to convince them (and I haven’t quite figured this out for myself) why they should bother doing a podcast, as opposed to spending large amounts of money in more traditional media, namely print and TV. I guess I need to persuade them to do all three, and then atke a view further down the road.

The demographic that I would like to target is first time buyers. These are typically in their late 20s or early 30s and are mostly employed (I guess). So, is there an advantage getting them to download a podcast instead of opening a newspaper on a Wednesday or Thursday?

Yes.

2D:4D

hand.jpg

I watched a program about female sexuality on C4 last night which dealt with, amongst other things, the 2D:4D ratio or the digit ratio for short. It would appear to have correlation with a range of phenomena such as aggression, Asperger’s Syndrome and Autism, muscial ability, maths etc etc. Google 2D:4D digit ratio